The Australian Performing Arts Market (APAM) is Australia’s leading platform for showcasing contemporary performance to the world, connecting national artists with international presenters and collaborators. With the next three editions anchored in Boorloo/Perth, the brief was to revitalise the brand and restore confidence in the gathering model — projecting innovation, professionalism and inclusivity while reinforcing APAM’s leadership in cultural exchange.

The identity centres on a ripple effect, symbolising cultural influence extending from Boorloo/Perth outward. Fluid linework and wave motifs reference local waterways, supported by a bold condensed logotype and a vivid palette drawn from WA’s light and heat. Flexible across print, digital and environmental applications, the system prioritises clarity, accessibility and global reach.