Bondi Festival is an all-ages arts event bringing families and culture vultures to Bondi Beach in winter. In 2020, Bondi Feast and Bondi Winter Magic festivals joined forces to become Bondi Festival and required a re-brand that would last the next five years.

The brief was to create an internationally recognisable brand that would build on the success of the two original festivals, position Bondi Festival as an exciting destination event, and celebrate Bondi and its eclectic community. The result is a bright, engaging and flexible brand that connects with a wide audience. Bold letterforms sit alongside playful photography, a friendly typeface and a vibrant colour palette that’s derived from the local area.